NSSI: How Soy Sustainability Can Help You Meet Your Customers’ Demands and Expand Your Markets

Shawn Conley, Soybean and Wheat Extension Specialist

Summary: This presentation will help U.S. growers, ag professionals, and consumers, as well as multi-national companies and NGO’s understand the National Sustainable Soybean Initiative (NSSI). Specifically in this presentation, participants will be introduced to NSSI’s mission which is to develop a roadmap of soybean management systems that will help producers to achieve verifiable sustainability outcomes, improve the environmental services and productivity of their farms, help their rural communities thrive, and satisfy performance expectations of the value chain. These efforts will operate at the farm level, incorporate a framework of tools and technical information from a wide base of expertise and programs, and, with the support of regional and national experts, communicate sustainable soybean management systems.

Responsibility: United Soybean Board (USB) farmer-leaders develop and maintain partnerships with U.S. land grant universities and U.S. ag-focused research organizations such as the Plant Management Network to increase the transfer of checkoff-funded applied and practical production research information to U.S. soybean farmers. USB neither recommends nor discourages the implementation of any advice contained herein, and is not liable for the use or misuse of the information provided.

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